Countdown to #ICSF: Uberfication of Real Estate

Just a little less than a month to go until #ICSF 2014! As we countdown to Real Estate Connect we will be highlighting some themes that have emerged and will be the focus of this year’s conference.

Uber Uber Everywhere

For those that haven’t heard of it, Uber is a mobile app that has disrupted the transportation industry by changing the way passengers connect with drivers. Need a lift? Simply open the app, see drivers nearby and request a ride from your current location within a matter of seconds. The entire system is cashless for convenience (connected to a credit or debit card) and drivers are independently contracted. Uber thrives off of and feeds into the human demand for “I need it now, and I need it fast.”Screen Shot 2014-06-18 at 1.19.52 PM

 Leading up to ICSF it seems like everyone is talking about the Uber-version of X, Y and Z. The San-Fran based start-up has created a ripple effect as companies in all industries, including those in real estate, have adapted the Uber model to drastically change the way business is done, thus coining the phrase “the Uberification of Real Estate.”

Homesnap and MRIS

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One of the largest multiple listing services in the U.S., Metropolitan Regional Information Systems Inc. (MRIS), recently announced a partnership with mobile app Homesnap to add power to a revolutionary experience for real estate professionals and home buyers. Playing off the “nearby” feature of Uber, home buyers can see available listings near their current location and even ‘snap’ a photo of a home to instantly find out listing information. Features also include finding nearby agents, as well as services and partnerships for agents and brokers. MRIS and Homesnap execs David Charron and Guy Wolcott will be presenting on July 16th of the conference to talk more about the Uber theme and the new partnership.

Power in the Pocket

Whether it’s Uber, Homesnap, or an HD camera, there is no denying the power that resides within the pocket of the average consumer - their mobile apple iphone pocket-1024x768phone. Instantly connected to everything, how does one measure the infinite capabilities of our phones? Raj Singh, another featured speaker at #ICSF will dive into “What Our Phones Know” and will speak to the benefits that mobile tools can bring to real estate professionals. Commenting on the Uber trend in a recent interview: “The Uberfication of services has been transformative in that it is democratizing walled gardens (e.g., taxi industry, hotel industry, etc.), but it’s also enabling a new workforce. I’m absolutely an advocate of how mobile-first can enable new experiences whether it’s access to immediate information, context as an assistant experience, access to quick services and more.”


We know that technology is changing the real estate industry, but what does it mean for real estate professionals if the trend for Uber-like services and apps continues? Clients are going to demand faster turnaround times on everything at the convenience levels they have become accustomed to. How will your agents or brokerage adapt to these changing trends in needs?

What other Uber-like apps have you seen? Which ones will be most influential? We want to hear from you!

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