- Wednesday, 09 April 2014 09:38
Our 'featured feature' blog series continues with one of the more unique and advanced features of Real Estate Ally: MLS integration.
The top pain point felt by many brokers and agents is having to double-enter listing information in both (or all) of their MLS's PLUS their brokerage's back-end office. Double-entering is a slippery slope: outdated information and human error are some of the risks brokerages face.
The extent of most brokerages' capabilities is pulling down data from the MLS to run reporting on market data, or if they have the technology, they can input listings on the MLS and feed them into their back office system.
With Real Estate Ally, the agony of double-entering is gone. Using the Real Estate Ally platform opens up an easy 2-way connection between brokerages' back-end office and the MLS, allowing for consistent, accurate and up-to-date information.
What about brokerages that don't have a back-end office?
Real Estate Ally also acts as a platform for brokerages to integrate all segments of their business into one place. MLS listings, transactions, customers - are finally united, allowing brokerages to not only better organize the business but make insightful decisions with Real Estate Ally's analytics feature. Read more about analytic capabilities here: Featured Feature: Analytics.
Brokerages that DO have a back-end office might be asking, will we be starting from square one if we move over to Real Estate Ally for MLS integration? The answer is no! Brokerages can also upload past MLS data, or transfer their existing back-end office into the Real Estate Ally platform.
CRMLS' Big Announcement
The country's biggest MLS recently announced it will finally be moving towards allowing brokerages to upload listings from their own system directly to the MLS. CRMLS will be working with RESO (Real Estate Standards Organization), a non-profit that works towards standardizing real estate data so direct uploads can be possible. Unfortunately this change will not happen overnight, and still leaves challenges for smaller brokerages. In an article from Inman News, RESO executive director, Bob Gottesman stated: "Implementing [the] update, is not for the faint of heart...technologically speaking, any firm can do it as long as they have the know-how...obviously it's the bigger brokers that have the techncical chops. But you could have a smaller broker that has a really sharp vendor that knows how to do it."
We are excited for the CRMLS to make this transition, and anticipate other MLS's to follow suit. We are equally excited for our ability to help smaller brokerages that will need the technological solutions to implement it! You can read the rest of the Inman article here.
Interested in seeing analytics on your brokerage?
Coming soon - we will be providing FREE analytics for brokerages. With a data snapshot, see how your firm is performing re: days on market, pricing efficiency, cash flows and more. Contact us to be on the list!